How can I integrate lead scoring or qualification into my marketing automation workflows?

Brexa enables you to integrate lead scoring and qualification into your marketing automation workflows, allowing you to prioritize high-quality leads. You can assign points to leads based on their interactions with your content, such as opening emails, visiting product pages, or completing forms. As leads accumulate points, they can be automatically moved to different stages in your sales pipeline or assigned to a sales representative for follow-up. This system helps you focus your efforts on the most engaged prospects, improving conversion rates and overall sales efficiency.