How do I segment my audience for targeted marketing campaigns?

Brexa provides powerful audience segmentation tools that allow you to group users based on demographics, behaviors, purchase history, or other data points. You can create segments for different customer types, such as loyal customers, new leads, or high-value purchasers, and then tailor your marketing efforts to each group. Segmentation ensures that your messages are relevant to specific audiences, improving engagement and conversion rates. Additionally, you can update segments dynamically as user behaviors change, keeping your marketing efforts responsive and personalized at all times.