How can I track the performance and effectiveness of my marketing automation campaigns?

Brexa provides detailed reporting and analytics tools to help you track the performance of your marketing automation campaigns. You can monitor key metrics such as open rates, click-through rates, conversion rates, and customer engagement over time. The platform offers real-time data, allowing you to evaluate how well your automation flows are working and identify areas for improvement. By analyzing these metrics, you can refine your campaigns, adjust messaging, or re-target specific segments to improve results, ensuring that your marketing automation efforts deliver strong ROI.