How do I target specific segments or groups of customers with push notifications?

Brexa provides robust targeting options that allow you to send push notifications to specific segments or groups of customers. You can define segments based on various criteria, such as user behavior, demographics, or preferences. This targeted approach enables you to deliver personalized messages that resonate with specific audiences, increasing the likelihood of engagement and conversion. By leveraging this segmentation capability, you can tailor your notifications to meet the unique needs and interests of different user groups.