What are the available triggers that can initiate a marketing automation sequence?

Brexa offers various triggers to initiate marketing automation sequences, such as user behaviors like signing up, making a purchase, or visiting specific pages on your website. Other triggers include time-based events, such as sending a follow-up after a certain period, or reaching a milestone, like a customer’s anniversary with your brand. Data changes, like a customer's status being updated, can also serve as triggers. These diverse options allow you to create personalized, timely marketing flows that respond dynamically to user actions, improving engagement and conversion rates.